Spotlight Michigan: Bollinger Motors Celebrates First Customer - Ready Production Electric Trucks
Bollinger Motors claims to be the first new manufacturer to set up shop in Detroit since 1925.
It's not every day a start-up vehicle manufacturer gets to celebrate its ascension to full-fledged Original Equipment Manufacturer (OEM). For Bollinger Motors, that day came on Friday, Sept. 20, as employees, suppliers and government leaders gathered to recognize the company's first customer-ready vehicles, the all-electric Class 4 Bollinger B4 Chassis Cab, to go to market.
Bollinger Motors has been on a nearly decade-long journey from idea to finished product. For founder Robert Bollinger, the celebration was a culmination of vision, purpose and perseverance, for both Bollinger and the people who shared his dream of more sustainable transportation.
"The people here today and hundreds of others who have worked with us before – I want to thank you all so much for making this happen and believing in this dream," Bollinger said. "We've made an impact here in Detroit and I am proud of all the work this team has done to get to this day. We are launching a world-class electric truck that will be a leader in the commercial fleet business."
Bollinger's original vision in 2015 was to launch high-end all-electric pickup trucks and sport-utility vehicles, but Bollinger and his team recognized the electric SUV and pickup markets weren't quite consumer ready. In 2022, the company pivoted to develop a Class 4 all electric truck, the Bollinger B4.
Robert Bollinger and his team made a gutsy call two years ago to pivot to an entirely different market segment," said Bollinger Motors' CEO Jim Taylor. "The commercial vehicle segment is ready for electrification and Bollinger Motors has developed a world-class truck that will meet the fleet needs for companies across the country. We are excited to see these vehicles roll off the line, head to dealer lots and find a home with our customers."
Bollinger Motors has passed numerous milestones in the past several months on its march to production, including, CARB certification, FMVSS compliance, providing a full warranty coverage of the B4 chassis cab; receiving the Certificate of Conformity from the Environmental Protection Agency; a 145-vehicle sale to Momentum Group; a 70-vehicle sale to Doering Fleet Management; a 50-vehicle sale to EnviroCharge; the addition of TEC Equipment, Affinity Truck Center, Nacarato Truck Centers, Nuss Truck & Equipment, and LaFontaine Automotive Group as dealers and service centers; Our Next Energy in Novi, Mich. to supply battery packs; Syncron as its warranty administration partner; and Amerit Fleet Solutions as its mobile service provider.
Pricing on the Bollinger Motors B4 Chassis Cab
The company has announced that the Manufacturer's Suggested Retail Price (MSRP) for the 2025 Bollinger B4 Chassis Cab will be $158,758. The 2025 B4 will be eligible for combined federal and state incentives that could be in excess of $100,000.
Earlier this year, Bollinger Motors received IRS approval as a qualified manufacturer for clean vehicle credits under the Inflation Reduction Act of 2022 (“IRA”). This designation enables the Bollinger B4 chassis cab to qualify for the IRA’s new credit for qualified commercial clean vehicles, providing eligible purchasers a tax credit of up to $40,000 per vehicle. In addition, Bollinger Motors was recently CARB certified, providing the pathway to California’s Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (“HVIP”). When combined with the B4’s $40,000 IRS rebate, HVIP can offer a rebate of up to $60,000, adding up to $100,000 in combined total savings. Additional available state and local incentives could push the total above $100,000.
About Bollinger Motors
Founded in 2015 by Robert Bollinger, Bollinger Motors, Inc. is a U.S.-based company headquartered in Oak Park, Michigan. Bollinger Motors is producing all-electric Class-4 commercial chassis cab trucks, with plans to expand into Class 5 in 2025. In September of 2022, Bollinger Motors became a majority-owned company of Mullen Automotive, Inc. (NASDAQ: MULN). Learn more at BollingerMotors.com and www.MullenUSA.com.